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From today's Studio Briefing on The Internet Movie Database

Sony To Release Hi-Def Movies -- With No Players

In an announcement that left many analysts scratching their heads, Sony Pictures Home Entertainment President Benjamin Feingold announced Wednesday that the company will release its first batch of movies on high-definition Blu-ray discs on May 23 -- even though no players will be available at that time on which to play them. Sony has indicated that the first players may not be available until November. In an interview with Home Media Retailing, Feingold said, "We realize there may be some delays on the hardware side, but we are going to honor our commitment to release movies when we said we would." Questions immediately arose concerning what retailers will do with the disks when they receive them. Said Feingold: "There are two schools of thought: A dealer could have them for publicity purposes, to prime the market, or we can ship them later, when hardware is on the market. But the important point is, we can meet the date -- that's the key."

Talk about having "the cart before the horse" I love how Feingold used the term "some delays" while at the same time, he wants to "honor" his commitments...The spin zone indeed. He just wants make sure his company gets the better of their HD-DVD competition.