Last week's debut of the final trailer drew 3.5 million downloads in less than 48 hours. The Twilight Soundtrack is among the Top 5 Best-Selling Albums on Amazon based on pre-sales alone.
Merchandising sales figures and hit rates may indicate more anticipation for this film than maybe any other film out in the last quarter of the year--(except perhaps High School Musical 3: Senior Year)-the studio is still playing it cautious - and have issued an estimated opening weekend of only about $20 million.
There may be a built-in fan base with the books and the teen girls going nuts for it, but the question of its longevity and appeal outside that demographic - especially amongst males-which drive the box office--looms large....
Taking a cue from J.J. Abrams-The film has an official running time of 120 minutes. Remember though the shorter the film means more showings per day per theater.
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