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Monday, July 13, 2009

Gamble Of Steel

The G.I. Joe flick may not hit theaters till August 7th, but that hasn't stopped plans from moving forward with another film based upon another Mattel action figure--Max Steel reports Variety.

The toy property revolves around a 19-year-old extreme sports junkie recruited by a secret agency after an accident infects his body with nanobots, making him superhuman.

The toy was introduced in 1999 and became both an animated series TV series becoming the biggest selling Mattel figure in Latin America. The plan with the film is to help 'relaunch' the toy line.

Mattel and producer Joe Roth are looking for both a screenwriter and director, who will work closely with the company to develop the film's characters and storyline to match plans for the franchise.

GI Joe better not suck....

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