Brandon Gray of Box Office Mojo:
300 ruled again, tumbling to an estimated $31.2 million, while Wild Hogs held second and Premonition opened solidly...
Keep the mojo flowing here
Ian Mohr of Variety:
Helmer Zack Snyder's ancient epic "300" ruled again over the weekend, plowing through another $31.1 million to raise its two-frame cume to a hulking $127.4 million.
Disney's "Wild Hogs" revved its engine yet again behind "300" as new entries had to settle for bows lower down on the charts.
Biz on Warner Bros.' "300" dropped 56% from its opening frame. Studio brass said that ticket sales on the male-skewing "300" were slightly stunted by the NCAA tourney and St. Patrick's Day bar-hopping, alternatives competing for guys' attention over the weekend.
Even so, the graphic novel adaptation had the heftiest per-theater average of any pic in the top 10, at $9,537.
Coming in at No. 2 for the second straight frame, bikers-in-midlife-crisis pic "Hogs" raced to $18.8 million and raised its cume to $103.9 million in three weekends of release.
Pic has been yet another unlikely hit this year, along with "300" and Sony's "Ghost Rider," which shot past the $200 million mark worldwide over the weekend.
Meanwhile, Sony's "Premonition," which bowed in 2,831 locations, finished third with $18 million -- the biggest opening weekend ever for star Sandra Bullock. (Thesp's previous high was the $16.1 million bow for "Divine Secrets of the Ya-Ya Sisterhood" in 2002).
PG-13 pic "Premonition," from the studio's TriStar label and budgeted at around $20 million, follows Bullock as a housewife who keeps reliving the day her husband dies. Women comprised 66% of the movie's aud.
Among other new openers, Universal's horror pic "Dead Silence," by "Saw" helmer James Wan, finished in fourth with $7.7 million off 1,803.
Chris Rock's latest comedy, "I Think I Love My Wife," took fifth in its Fox Searchlight bow , saying "I do" to $5.7 million off 1,776 for a per-location average of $3,218.
B.O. overall dropped sharply from last frame, when "300" debuted with more than $70 million. But the numbers were still up from last year as 2007 continues to boost biz for Hollywood.
Top 10 pics combined over the frame for $96.4 million, up from $89.7 million over the same frame last year, when "V for Vendetta" opened in the No. 1 spot.
Success of "300" stems in part from boffo biz on Imax screens, dropping just 27% to bring in another $2.6 million. Unit's execs say they're seeing lots of repeat biz on the movie in Imax theaters as they target young males into technology...
The article continues....
EW's Latest Issue Spotlights 300's Success
In Joshua Rich's weekend wrap-up for Entertainment Weekly--he writes:
The action packed flick ''300'' stays strong; meanwhile, Sanda Bullock has the biggest premiere weekend of her career...
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