Garth Franklin of Dark Horizons:
Tracking figures have proven not to be the most reliable of hit predictors. Yet these numbers, which show audience awareness for films coming out, generally hold up pretty well.
Now, Deadline Hollywood Daily reports that one month out is tracking "with over 90% awareness and over 20% first choice". This seems set for the film to easily nab a $100 million opening weekend or over.
At present "Pirates of the Caribbean -Dead Man's Chest" holds the three-day opening weekend record with $135 million... the first "Spider-Man" comes in second with $114 million. "Spider-Man 2" earned $88 million in its first weekend, but opened on a Wednesday which undermined that Friday-Sunday tally.
Of course in order to nab this big opening it is costing the studio a lot of money - as in being the most expensive single film of all time - overtaking that of last year's duelling over-$200 [million dollar] superhero flicks "Superman Returns" and "X-Men: The Last Stand".
At present the film is said to have a $250 million budget, but unofficial estimates put it at the first film to ever cross the $300 million mark.
The closer we get to May 4th--the more excited I get for this sucker. Without question, the Spidey films are among the most consistent, in terms of quality, of their kind. Spidey 3 seems to follow that same track...Records WILL be broken...
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