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Monday, March 24, 2008

Another Trunk Full Of Cash

Audiences decided to stick with Horton Hears A Who over the holiday weekend--giving Jim Carrey his first gigantic hit in a good long time...


Ben Fritz of Variety

“Dr. Seuss' Horton Hears a Who” heard No. 1 for the second frame in a row, as Fox’s CGI toon beat out another solid bow for Tyler Perry and a weak opening for Owen Wilson.

Fox Searchlight and the Weinstein Co. may have had the most to brag about for the frame, however, as their “Under the Same Moon” broke the record for the biggest opening of a Spanish language film in the U.S., grossing 2.6 million from 266 locations. Studios noted that it did well in heavily Latino markets and at art house theaters. Per play average was $9,774 and the cume since Wednesday is $3.3 million.

Falloff for “Horton” was 45%, giving it a gross of $25.1 million. After a very strong Good Friday, when it took in $10.3 million, pic had a tougher Saturday and Sunday, apparently due to the Easter holiday. Cume after 10 days is $86.5 million.

“Meet the Browns” was another solid bow for a Tyler Perry film from Lionsgate, opening to exactly $20 million. That makes it No. 4 of his five films, though it’s less than $2 million off from “Why Did I Get Married?” and “Diary of a Mad Black Woman.” Average was a very healthy $9,977 at 2,006 theaters.

Paramount’s “Drillbit Taylor” didn’t strike much B.O. gold, as it opened to only $10.2 million. It’s the second lowest opening for a Judd Apatow-produced pic in wide release, behind Christmas flop “Walk Hard.” Comedy averaged just $3,338 per play at 3,056 locations. Par is hoping it will hold up well over spring break since auds skewed young.

New Regency’s “Shutter,” distribbed by Fox, had a similarly soft bow of $10.7 million, in line with expectations. Remake of the Thai horror film had a per theater average of $3,887 at 2,753 locations.

Lionsgate’s heist pic “The Bank Job” had a phenomenal hold, dropping just 19% on its third weekend, coming off a 15% decline last week. Jason Statham starrer grossed $4.1 million and has upped its cume to $19.4 million.

Summit’s fighting pic “Never Back Down” fell 43% on its second weekend to $4.9 million. Cume is $16.8 million


Joshua Rich of EW:

''Horton Hears a Who!'' fended off ''Tyler Perry's Meet the Browns'' to win the box office Easter egg hunt..

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