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Monday, March 31, 2008

Counting Cards And Cashing In

The fact based drama 21 sends the pachyderm animated Horton Hears A Who packing after 2 weeks atop the box office...





Pamela McClintock of Variety:

Sony’s gambling drama “21” beat the house at the weekend box office, winning a respectable $23.7 million from 2,648 runs and coming in No. 1. The per location average was $8,950.

Pic, with a cast including Jim Sturgess, Kevin Spacey and Kate Bosworth, marks director Robert Luketic’s biggest opening, and his first drama. He previously directed laffers including “Legally Blond” and “Monster-in-Law.”

Twentieth Century Fox holdover “Dr. Seuss’ Horton Hears a Who!” continued to draw an enviable hand in its third frame, coming in a strong No. 2. Toon declined 29% to an estimated $17.4 million from 3,826 runs for a cume of $117.2 million, marking the first film of 2008 to jump the $100 million mark at the domestic B.O.

After “21,” other new offerings weren’t so fortunate in their betting. MGM and Dimension Films’ spoof “Superhero Movie” came in well below expectations with an estimated gross of $9.5 million from 2,960 runs, placing No. 3 for the frame, according to Rentrak.

Paramount’s “Stop-Loss” became the latest Iraqi war film to be largely rejected by auds, managing to only place No. 8 in its bow, grossing an estimated $4.5 million from 1,291 runs. Film was directed by Kimberly Pierce in her first directing effort since “Boys Don’t Cry.”

On the specialized side, the Weinstein Co. and Fox Searchlight’s America Ferrera starrer “Under the Same Name” declined 19% from the pervious weekend as it added 124 screens in markets where the Spanish-language film was already playing. Film grossed an estimated $3.2 million from 390 runs for a per screen average of $5,771--the second best per location average after “21” among the top 20 films.

Overall, the frame was down more than 17% from the same frame last year, when Paramount/DreamWorks’ Will Ferrell laffer “Blades of Glory” led with a $33 million opening. The B.O. downturn is slowly eroding the film industry’s year-to-date revenue gains. As of Sunday, revenues were running 0.64% ahead of the same period in 2007.

Weekend saw varying results among holdovers.

Lionsgate’s “Tyler Perry’s Meet the Browns,” placing No. 4, declined 61% in its second sesh to an estimated $7.8 million from 2,016 runs for a cume of $32.8 million in its first 10 days.

Par’s Owen Wilson laffer “Drillbit Taylor” declined 44% in its second sesh to place No. 5 for the frame, grossing an estimated $5.8 million from 3,061 locations for a cume of $20.6 million.

Placing No. 6 was Fox and New Regency’s “Shutter,” which declined 49% in its second weekend to an estimated $5.3 million from 2,756 runs for a cume of $19.1 million.

Warner Bros.’ “10,000 BC” declined 45% in its fourth weekend to place No. 7 for the weekend, grossing an estimated $4.9 million from 3,055 runs for a cume of $84.9 million.

Disney’s “College Road Trip’ came in No. 9 in its fourth frame, declining 25% to an estimated $3.5 million from 2,270 locations for a cume of $38.4 million.

Lionsgate’s smart thriller “The Bank Job” continued to please, declining 33% to an estimated
$2.8 million from 1,605 runs for a cume of $24.1 million in its fourth frame. Film came in No. 10.

Joshua Rich of Entertaiment Weekly:

The sexy blackjack saga unseated ''Dr. Seuss' Horton Hears a Who!'' with a $23.7 mil weekend win...

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