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Friday, August 08, 2008

Smokin'!

The on screen teaming of Seth Rogen and James Franco for the comedy Pineapple Express has proven a hit with audiences...



Dave McNary and Pamela McClintock of Variety:

Sony's R-rated stoner comedy "Pineapple Express" lit up the box office on Wednesday, grossing $12.1 million from 3,072 theaters to toke on the best Wednesday opening ever for August.

Girl favorite "Sisterhood of the Traveling Pants 2" also enjoyed a sterling midweek bow, grossing $5.7 million from 2,667 runs, according to Rentrak. The Warner Bros. and Alcon Entertainment sequel is well on its way to eclipsing the $9.8 opening weekend gross of the first "Sisterhood."

For the first time in its run, Warner's "The Dark Knight" came in No. 3 for the day, behind "Pineapple Express" and "Sisterhood."

The Batman sequel still showed a spectacular hold in its 20th day in release, grossing $5 million from 4,128 theaters for a domestic cume of $410.8 million. "Pineapple Express" easily blew by the $8.9 million earned by "The Princess Diaries 2," the previous record holdover for best Wednesday opening in August.

Whether "Pineapple Express" can roll enough coin to beat "Dark Knight" for the weekend itself is now the question.

"Pineapple's" opening-day gross of $12.1 million virtually matches the $12.3 million earned by Judd Apatow-produced "Superbad" on its first day in August 2007; the difference is that Sony's "Superbad" opened on a Friday. "Pineapple's" Wednesday performance came in ahead of expectations.

Starring Seth Rogen and James Franco, "Pineapple Express" is the second R-rated comedy produced by Apatow to enter the market in under two weeks, after Sony's Will Ferrell-John C. Reilly starrer "Step Brothers."...


Marc Bernardin of EW asks 'Pineapple Express': High atop the box office-Ready to Puff Past 'The Dark Knight'?

The star-packed action comedy Tropic Thunder joins the fray on Wednesday...

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