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Sunday, February 08, 2009

Were You Into It?

He's Just Not That Into You proved a hit with (mostly female) audiences over the weekend...



Dade Hayes of Variety:

Hollywood’s box office stimulus package - a group of carefully targeted pics for all audiences - won approval as "He’s Just Not That Into You" won the weekend with $27.5 million.

The star-loaded romance from the New Line stable drew a crowd that was 80% female and seems a good bet to reach $100 million given the coming Valentine’s/Presidents Day weekend. It topped a roster of pics that soared 50% ahead of the same weekend a year ago.

Just as impressive were the second- and third-place finishers, "Taken" and "Coraline." The former, Fox’s Liam Neeson-led actioner, dropped a scant 18% and rang up $20.3 million. The latter, a 3-D toon directed by "Nightmare Before Christmas" auteur Henry Selick, outperformed expectations with $16.3 million.

Only the lower-than-forecast bow at $12 million of "Pink Panther 2" dimmed the picture, as holdovers "Gran Torino" and "Slumdog Millionaire" kept cranking away, dropping 12% and 3%, respectively.

Even the poorly reviewed freshman "Push," from Summit, managed $10.2 million....


Joshua Rich of EW:

The star-studded romantic comedy was the big winner at the weekend box office, grossing $27.5 mill...

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