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Sunday, February 01, 2009

Taken Rakes It In

Liam Neeson is an action star....As his action flick wins Super Bowl weekend by a hefty sum--Hey the guy was a former Jedi Master-a few Jedi mind tricks and the competition is toast...right?...



Pamela McClitock of Vaeiety:

Twentieth Century Fox’s Liam Neeson action-thriller “Taken” scored a touchdown at the domestic box office, proving that male-driven pics can open successfully on Super Bowl weekend.

“Taken” grossed an estimated $24.6 million from 3,183 runs, making it the second-best Super Bowl opener of all time, after last year’s tween girl hit “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour” ($31.1 million), according to Rentrak.

Studios have long steered clear of debuting testosterone-heavy titles in this slot because of the steep drop in theater traffic on Sunday, preferringto roll out horror titles and romantic comedies, two female-driven genres.

To wit, Paramount and DreamWorks’ horror entry “The Uninvited” opened to an estimated $10.5 million from 2,344 runs to place No. 3 for the weekend. But Lionsgate’s Renee Zellweger-Harry Connick Jr. starrer “New in Town” managed only No. 8, with an estimated $6.8 million from 1,941.

Sony’s holdover hit “Paul Blart: Mall Cop,” which declined just 35% in its third sesh to an estimated $14 million, took the No. 2 slot. Kevin James sleeper has a boffo cume of $83.4 million....


Joshua Rich of EW:

Liam Neeson's kidnapping thriller grossed $24.6 million to win Super Bowl weekend with ease

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