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Sunday, March 07, 2010

Top Hatter

Tim Burton's take on Alice in Wonderland drove movie-goers Mad over the weekend...



Anthony Stewart of Variety

Disney certainly hasn't lost any of its muchness.

"Alice in Wonderland" slayed the worldwide box office, earning an estimated mammoth $210.3 million with domestic earnings figuring in at $116.3 million at 3,728 playdates to become the highest-grossing first quarter opener, as well as the all-time highest three-day, non-holiday bow for a non-sequel film in the U.S.

Overseas, "Alice" earned $94 million at 5,600 screens in some 40 territories in only 60% of the international market.

The 3D giant screened at 2,063 3D-equipped locations domestically with an additional 188 Imax locations, repping approximately 70% of the film's total domestic earnings.

Playing second fiddle to "Alice" was the frame's other wide release, Overture's "Brooklyn's Finest," exceeding expectations with an estimated $13.5 million at 1,936 screens. Pic comes just a week after the studio launched its horror remake "The Crazies," which grossed $7 million at 2,479 engagements in its soph sesh.

Overture benefited from strategic counter-programming, launching the R-rated "Brooklyn's Finest" opposite "Alice." Tracking for "Finest" was strongest in urban areas, including New York, Philadelphia and Boston, with 86% of auds non-caucasion and 60% over 60. Pic saw an even split between men and women.

EW has the
Weekend's top 10 chart and more analysis from Nicole Sperling in
Alice' proves to be a wonderland...

Next Up: Director Paul Greengrass and Matt Damon reunite to explore the war-ravaged Green Zone; Robert Pattinson takes a break from playing a vampire with Emilie De Ravin for the romance drama Remember Me; And Jay Baruchel learns why She's Out of My League in the adult comedy.

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