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Friday, July 30, 2010

Just Us Schmucks

This weekend a trio of new wide releases close out July at the cineplex...

Jay Roach hosts a Dinner for Schmucks (reviews) with Steve Carell and Paul Rudd on the guest list; Zac Efron faces death and life in Charlie St. Cloud (reviews) And Cats & Dogs: The Revenge Of Kitty Galore (reviews) marks its territory...



Carl DiOrio of THR breaks it all down:

...Warner Bros. unleashes the 3D sequel "Cats & Dogs: The Revenge of Kitty Galore" in 3,705 domestic theaters. Also Friday, Paramount debuts the PG-13 comedy "Dinner for Schmucks" with at least 2,900 playdates, and Universal floats the Zac Efron starrer "Charlie St. Cloud" into more than 2,700 theaters.

But likely as not, Warners' Leonardo DiCaprio starrer "Inception" will threepeat atop the weekend boxoffice with $25 million-$30 million from its third session. The Christopher Nolan-helmed fantasy thriller boasts more than $167 million in domestic coin entering the weekend.

Brad Peyton gets a first feature-directing credit with "Kitty Galore." Produced for an estimated $85 million with Village Roadshow co-financing, the live-action pic features talking animals voiced by James Marsden, Nick Nolte, Christina Applegate, Roger Moore, Neil Patrick Harris and Sean Hayes, with additional cast including Chris O'Donnell.

"It's great summer fare, and I'm looking for us to be No. 1 and 2 this weekend," Warners distribution boss Dan Fellman said.

[Gosh! I hope not! Seriously...-Tom]

Recent 3D releases have struggled to secure enough extra-dimensional screens, causing a related downturn in the 3D share of some movies. But "Kitty Galore" will bow in an impressive 2,130 locations featuring at least one 3D screen, or nearly 50% more 3D penetration than that mustered by Universal's "Despicable Me" and a couple hundred more than Paramount secured for the opening of "The Last Airbender."

"Cats & Dogs" bowed in July 2001 with $21.7 million, fetching $38 million in its first five days after unspooling ahead of the Independence Day weekend and $93.4 million overall domestically. Expect "Kitty Galore" to open a bit higher but just below the weekend tally for "Inception."

"Schmucks" is the stronger of the session's 2D wide openers. Starring Steve Carell and Paul Rudd, it's helmed by comedy king Jay Roach and should do best with younger males while topping $20 million through Sunday.

The question is: Top by how much?

"From a demo standpoint, that's our sweet spot," Paramount executive vp distribution Don Harris said. "But it's hard to project the overall gross."

Co-produced by Par, DreamWorks and Spyglass Entertainment, "Schmucks" totes an estimated $55 million negative cost.

Directed by Burr Steers (Efron's "17 Again"), "St. Cloud" is rated PG-13 and co-stars Amanda Crew ("The Haunting in Connecticut") in the story of a young man (Efron) who can still see his dead younger brother, a complication hampering his pursuit of the girl of his dreams. Interest is strongest among younger females.

"It's first choice over any other film in the marketplace in that category," Universal distribution chief Nikki Rocco said. "I think that bodes well."

Produced for an estimated $44 million with Relativity on board as a co-financier, "St. Cloud" could woo as much as the midteen millions through Sunday...

Nicole Sperling of EW:

'Dinner for Schmucks' and 'Cats & Dogs' sequel vie for box office dollars....

As for me I'm hoping Inception threepeats at the top so that maybe just maybe Hollywood will realize that good films make money and not gimmicks like 3-D

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