Making A Play For JJ

Mad Men star John Slattery is apparently first in line for the role of The Daily Bugle's gruff editor J. Jonah Jameson for Marc Webb's Untitled Spider-Man Reboot says What's Playing

Sam Elliott is also on the list to play the role

Both Slattery and Elliott have previously worked with Marvel on other projects---"Iron Man 2" and "Ghost Rider" respectively.

J.K. Simmons played the character in the three previous Sam Raimi-directed films

JK as JJ will be hard to beat He was pitch perfect

The new film has Peter Parker (Andrew Garfield) battling the Lizard (Rhys Ifan) with love Gwen (Emma Stone)

There's a screenplay by James Vanderbilt.

Avi Arad and Laura Ziskin will produce as production starts in December and will be released in theaters nationwide in 3-D on July 3, 2012