Peirce Will Helm "The Brand"

Kimberly Peirce ("Boys Don't Cry, the upcoming "Carrie" remake) has signed on to helm the drama "The Brand" says Deadline.

Based on a 2004 New Yorker article by David Grann, the story deals with the notorious Aryan Brotherhood prison gang. Even with its leaders in solitary confinement in the most secure prisons, the gang still ran their criminal empire through secret communication.

The article traced U.S. Attorney Gregory Jessner's pursuit of forty of the gang's top leaders who achieved dominance in prison through a ruthless and sophisticated operation. The film will be told through the eyes of a young recruit who rises through the ranks and eventually defects.

Ric Roman Waugh did the first draft of the script--now Alessandro Camon ("The Messenger") penned more recent drafts.

Anthony Mastromauro and Danielle Pelland will produce.