The story follows Billy Batson, a teenager who becomes the superhero known as Captain Marvel when he utters the magic word "Shazam!". In that incarnation, Dwayne Johnson was to play the villain Black Adam
The project ended up falling apart
Since "Man of Steel" has jump-started the DC Cinematic Universe, there was hope that that the project could come back from the dead. Segal spoke with Coming Soon, saying that the success of "Man of Steel" has had the opposite effect, essentially ensuring that Captain Marvel won't be coming to the big screen anytime in the near future:
"Now that Superman is being invigorated and going up against Batman, I think it's difficult for DC to figure out how to launch this character in the wake of Superman's resurgence. At its core, it's a lot like Superman. There's this boy trapped inside of a superhero's body. He's still a boy inside, so there's this opportunity to play a lot of humor with the action. Originally, Stan Lee brought me Fantastic Four a number of years for that very reason. I always have the question when people bring me superhero properties, 'Why me?'.With Stan, he said, 'It's because there's a sense of humor within all Marvel characters.' These characters are flawed and, within those flaws, there is humor. When [producer] Toby Emmerich came to me with Shazam, it was because of those same reasons. To draw from that humor and to mix it with great action and pathos. I've always loved Shazam, but I don't know if it's going to see the light of day anytime soon."
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