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Friday, September 05, 2014

Box-Office Preview: Identical results

The faith based film The Identical (reviews) is this weekend's sole wide release--it's probable that  Marvel's "Guardians of the Galaxy" will be tops again...


Twin brothers (played by ) are unknowingly separated at birth; one of them becomes an iconic rock 'n' roll star, while the other struggles to balance his love for music while Ryan Wade struggles to find balance between his love for music and trying to please his evangelist father (Ray Liotta) and his devoted mother (Ashley Judd).

Howard Klausner (“Space Cowboys”) wrote the screenplay from which Dustin Marcellino called the shots--his directorial debut.

Pamela McClintock of THR:

With just one new wide release — the faith-based Elvis drama The Identical — hitting theaters this weekend, it looks like Marvel and Disney's Guardians of the Galaxy will earn its fifth No. 1 at the U.S. box office.

The space opera directed by James Gunn and starring Chris Pratt and Zoe Saldana is looking to earn around $9 million to $10 million in its sixth weekend in U.S. theaters. The film has been having a great run in what has been a underwhelming summer, and it became the top-grossing film of 2014 domestically in early August, eclipsing the $259.8 million earned by fellow Marvel and Disney tentpole Captain America: The Winter Soldier.

The film has earned $282.6 million domestically and $555.7 million worldwide as it heads into its sixth weekend in theaters. A sequel has already been announced.

The weekend after Labor Day is an infamously slow weekend, and this year looks to be no exception, with only one new release hitting theaters nationwide.

The Identical is aiming to go after the Christian audience that has propelled several other films into box-office success this year, including Heaven Is for Real, God's Not Dead and Son of God. Opening in around 1,950 theaters, the musical drama looks likely to earn less than $3 million in its U.S. debut unless the religious audience flocks to theaters.

The film stars Blake Rayne as a young man who lives a tough but normal life until he decides to go against the wishes of his minister father (Ray Liotta) and mother (Ashley Judd) and embark on a music career. People start to realize he has the same voice and talent as a famous Elvis Presley-like singer named Drexel “the Dream” Hemsley (also Rayne), which turns out to be the case because they're twins separated at birth.

Dustin Marcellino makes his feature film directorial debut with the PG film, which Freestyle Releasing is distributing.

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