From Variety:
'Cloverfield' drops 68% at box office
Paramount's "Cloverfield" may have posted the biggest January opening of all time, but it's turning out to be more of a marketing win than a runaway crowd pleaser at the box office.
While there's no question that the decline is a steep one...Probably more than the crew (pictured on the set) would have hoped for. It's important to remember that, historically at least--repeat business for the sci-fi/horror genre is pretty hard to come by-particularly when dealing with a non-franchise effort.
For my thoughts on Cloverfield-You can read my review
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