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Sunday, May 04, 2008

Gold Made Of Iron

Iron Man gets Summer '08 off to a great start...Mirroring the debut of the first Spider-Man of 2002...


Pamela McClintock of Variety:

Paramount and Marvel Studios' summer tentpole "Iron Man" mined enough in its box office debut to join the pantheon all-time highest openers, grossing an estimated $104.2 million domestically and $96.7 million internationally for a worldwide cume of $201 million in its first five days...

Domestically, the Robert Downey Jr. topliner grossed $100.7 million for the weekend--particularly on the strength of older males--and another $3.5 million from select Thursday night shows.

That gives "Iron Man," directed by Jon Favreau, the 8th best opening weekend ever, and the second-best debut for a non-sequel after "Spider-Man," which opened to $114.8million on the same weekend in 2002.

It's also the best opening in history for a Paramount live-action release. DreamWorks Animations toon "Shrek the Third" is the only Par film to have opened higher when debuting at $121.6 million last summer.

"Iron Man" is a sizeable victory for Marvel Studios. It's the first title fully produced and financed under Marvel Studio's new business plan. Par marketed and distributed the pic.

Like "Spider-Man," "Iron Man" drew rave reviews, particularly for Downey's performance as Tony Stark. Gwyneth Paltrow, Jeff Bridges and Terrence Howard.

There was some question as to whether "Iron Man" could lure women. Film's gross revealed it succeeded, although it still skewed heavily male. Of the audience, 62% were men. Men over the age of 25 turned out in droves, making up 57% of the overall aud.

That left some room for Sony to capture the attention of older women with Patrick Dempsey-Michelle Monaghan romantic comedy "Made of Honor," which opened to an estimated $15.5 million from 2,729 runs to place No. 2 for the weekend. Of the audience, 68% were female, while 62% were over the age of 25. Pic got a B+ Cinemascore.

There was plenty of competish for female eyeballs. Universal holdover "Baby Mama" held well in its second frame, declining 41% to an estimated $10.3 million from 2,548 runs to place No. 3 for the frame. Cume is $33.2 million.

U also claimed the No. 4 spot on the B.O. chart with holdover "Forgetting Sarah Marshall," which declined 44% in its third frame to an estimated $6.1 million from 2,872 for a cume of $44.8 million.

Among specialty openers, Sony Pictures Classics' mixed-martial arts drama "Redbelt," from David Mamet, grossed an estimated $68,646 from six theaters in Gotham and L.A. for a per screen average of $11,441.

Paramount Vantage's dramedy "Son of Rambow" debuted at an estimated $52,549 from five runs in Gotham and L.A. for a per screen average of $10,510
...

Joshua Rich of EW:

Robert Downey Jr.'s Marvel comic movie exceeded expectations to gross $101 mil over three days ...

Plans are afoot for me to see Iron Man for myself sometime before the week is out...My 2 cents on the film will soon follow...

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