It's a first look at a promo poster for the CGI enhanced Smurfs flick via Coming Soon....
A variation on the classic line from Scarface uttered by Al Pacino makes for an easy joke of course...But I think it works...Others disagree.
While the line has indeed been overused in other films--it's such a well known line and that's why it remains in pop culture.
Kids won't get it but their parents will and that signals to me that the intention is for the film to appeal to both kids and adults ala Shrek.
Raja Gosnell directs from a script by David Stem, David N. Weiss and Audrey Wells.
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