Pamela McClintock of Variety:
Universal’s Sacha Baron Cohen starrer “Bruno” grossed an estimated $30.4 million in its domestic debut from 2,756 runs, although most fans seemed to have turned out for opening day.
The comedy--pushing the bounds of the R-rating--beat the $26.5 million earned by Cohen’s “Borat” in its opening in November 2006. But “Bruno” dropped a precipitous 39% from Friday to Saturday.
“Bruno” was produced and financed by Media Rights Capital and acquired by U for $42 million. U has domestic distribution rights, as well as rights in a handful of lucrative foreign markets.
Twentieth Century Fox’s holdover “Ice Age: Dawn of the Dinosaurs” did strong business in its second frame, grossing an estimated $28.5 million from 4,102 screens and jumping the $100 million mark domestically. Film, sporting a cume of $120.6 million, came in No. 2 for the frame.
Fox wasn’t as lucky with new wide entry “I Love You, Beth Cooper.” Teen comedy grossed an estimated $5 million from 1,858 runs to place No. 7 for the weekend.
John Young of EW:
Sacha Baron Cohen rides big Friday to box office win, though Saturday-Sunday estimates show film slipping ,,,,
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