Borat (Sacha Baron Cohen) Graces The 903rd Cover Of EW
Variety's Ian Mohr gives us the lowdown:
The weekend looks like a winner for Disney's "The Santa Clause 3: The Escape Clause" as the Mouse House takes early first dibs in the holiday derby for family [audiences]
But the real B.O. intrigue lies with Fox's "Borat," the outrageous Sacha Baron Cohen comedy that Hollywood has termed everything from another "Snakes on a Plane" to a modern-day, left-field hit along the lines of "Blazing Saddles" or "There's Something About Mary."
After an initial raft of crackling Internet and Hollywood buzz for "Borat," pic's potential potency was so feared that distrib heads all over town said they weren't going anywhere near it with compettit[ion] that would angle for young males.
But when the film's initially low tracking numbers hit -- reflecting the fact that auds outside the MySpace sphere had little interest in the kamikaze Kazakh TV commentator -- the debate became hit vs. hype. As a result, Fox ratcheted down the number of play dates to just 837. With so few screens, "Borat" has no chance of wining the frame.
However, it now seems that media reports of the pic's possible overhyping has actually spiked awareness, as Cohen, in character all along, has also pumped the pic's promotion.
Animated "Flushed Away" will, meanwhile, try and siphon off some of the kiddie crowd from "Santa."
Emerging as a perennial brand, the Tim Allen "Santa Clause" franchise has so far unwrapped more than $284 million domestically -- and shouldn't have too much trouble adding up to $30 million to its stocking.
Pic will play 3,458 engagements in the frame's widest new release by far; "Flushed Away" hits 3,707.
Par is expecting an opening "Flushed" frame in line with that of the $16 million-plus bow for 2005's "Wallace & Gromit: The Curse of the Were-Rabbit," another animated project from Brit banner Aardman.
Also angling for teen[s] will be last weekend's big winner, "Saw III," which slashed its way to a bow of $33.6 million, distrib Lions Gate's biggest opening of all time.
But with Halloween over, auds' attention should be divided.
Meantime, Joshua Rich, over at Entertainment Weekly agrees that Santa Clause 3" will sleigh "Flushed," "Borat" adding: Two kids' flicks will serve to make less benefit glorious nation of Kazakhstan
Cohen's indeed been all over the place pimping Borat...I may be in the minority here, but I really don't see why everyone is going ga ga over Cohen. Sure some of his bits are very funny indeed...But after awhile his routine stars to wear a little thin. That said, he must be doing something right... I just think the whole thing has been way over exposed. I shouldn't be surprised one bit--This is Hollywood after all. You gotta admit, comparing the Borat movie (on its opening day no less) to comedy classics like Blazing Saddles and There's Something About Mary seems a bit much, if you ask me.
Jeez! Just 3 days after Halloween and we get our first "holiday" flick...Already? Sheesh!