Monday, July 30, 2007

Yellow Fever

The Simpsons Movie is the new King of the Hill of the cineplex...

Brandon Gray of Box Office Mojo:

The Simpsons Movie snared an estimated $71.9 million over the weekend, the highest-grossing opening for a television adaptation...




Pamela McClintock of Variety:


Fox hits a Homer.

In one for the record books, "The Simpsons Movie" scored the third highest opening weekend for an animated pic ever --- and the PG-13 film isn't even a traditional family toon --- making an estimated $71.8 million domestically from 3,922 locations.

Overseas, "Simpsons" enjoyed similar strength. Fox is already being praised for its aggressive marketing and distribution campaign for the pic, which the studio said cost under $75 million to make.

Coming in no. 2 stateside was Universal holdover "I Now Pronounce You Chuck and Larry," which picked up an estimated $19 million from 3,501 theaters in its second frame for a cume of $71.6 million.

Taking no. 3 was "Harry Potter and the Order of the Phoenix," which became the second-highest grossing franchise, worldwide, over the weekend after the 22 Bond pics, with the five pics combined nabbing an estimated $4.24 billion in worldwide ticket sales. Domestically, "Phoenix" made $17 million from 4,005 locations in its third frame for a cume of $241.8 million.

New Line's "Hairspray" likewise held well, picking up an estimated $15.4 million from 3,121 theaters in its second frame for a cume of nearly $60 million.

Among other new wide openers, Warner Bros. and Village Roadshow Picture's romantic dramedy "No Reservations" nabbed the No. 5 spot, making an estimated $11.7 million from 2,425 locations...

Click here for more...

Joshua Rich of Entertainment Weekly:

Fox hits a Homer, easily taking the weekend's No. 1 spot, while Lindsay Lohan flunks her latest test...

I was there over the weekend to witness The Simpsons BIG screen debut first hand....I'll have a full review posted soon...Till then here's a preview of my take: The long running animated TV series translated very well.

And hey--I finally saw Transformers recently! I will post my thoughts on the Michael Bay action-fest very soon as well.

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