Tuesday, June 27, 2006

Hero's Welcome?

Roger Friedman of Fox News.Com is talking Superman again in today's 411 column

"Superman Returns" debuts tonight around the country with special 10 p.m. and midnight shows at all its theaters.

Warner Bros., which has high hopes for the $300 million epic, will be able to tell in just a few hours how things will fare for the "Man of Steel" in his latest go-round, thanks to director Bryan Singer.

And while the juries are still technically out, here are some things to chew on: As of last night, Moviefone, which measures interest in all current releases, listed “Superman Returns” second to Adam Sandler’s “Click.”

The Sandler film grossed a huge amount over the weekend, $40 million, so its listing could be a carryover from that enthusiasm. Still, Warner Bros. would have hoped for “SR” to be listed at No. 1 by Moviefone fans.

Also, according to Moviefone.com, none of the “early” shows tonight have sold out. And none of the regular shows scheduled for Wednesday, the real opening day, have sold out either. By now, a real phenomenon of a film would likely have at least one or two shows crossed off on Moviefone, indicating an impending monsoon of fans.

Of course, that’s New York. In Hollywood, two shows are sold out for tonight — one at Mann’s Chinese Theater and the other at The Grove.

Now the real measure of the success of "Superman Returns" won’t come until Friday night, when the July 4 weekend begins. Even if it has a rocky opening from tonight through Thursday, the weekend is clear for what should be a $25 million per day stand.

“Superman Returns” has competition only from “Click” and the Meryl Streep chick-flick comedy, “The Devil Wears Prada.”

With all the other summer blockbusters old news by now, “SR” has every chance to leap tall buildings at a single bound.

Fingers Crossed...

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