Monday, November 26, 2007

Spellbound

Wow! Disney's Enchanted gobbled up the competition over the long Thanksgiving weekend...breaking a record in the process.




Pamela McClintock of Variety:

Disney’s princess tale “Enchanted” worked magic on the Thanksgiving box office in grossing an estimated $50 million domestically from 3,730 runs, one of the best openings ever for the five-day stretch.

Business was up overall at theaters, providing plenty of leftovers for other films trying to take advantage of the Wednesday-Sunday holiday frame.

Sony-Screen Gems’ “This Christmas” came in an impressive second, grossing an estimated $27.1 million in its bow, according to Rentrak. African-American holiday pic played in 1,858 theaters.

Paramount and Shangri-La Entertainment’s holdover 3-D epic “Beowulf” battled it out with 20th Century Fox’s big screen vidgame adaptation “Hitman” for young males.

In its second frame, “Beowulf” placed No. 3, grossing an estimated $23.3 million from 3,218 locations over the five days for a total take of $56.4 million. Coming in No. 4, “Hitman” grossed an estimated $21 million from 2,458 runs.

Warner Bros. family pic “August Rush” and MGM’s horror entry “The Mist,” from Dimension Films, had a bit more trouble claiming their share of the holiday feast in their debuts.

“Rush” came in No. 7, grossing an estimated $13.3 million from 2,310 runs for the five days. “Mist” placed No. 8, grossing an estimated $13 million from 2,423 theaters.

Holdover family entries “Bee Movie,” from DreamWorks Animation, and Warners’ “Fred Claus” beat both “Mist” and “Rush.”

For the five-day frame, “Bee” grossed $15.9 million from 3,507 theaters, pushing the film past the $100 million mark at domestic the box office in its fourth frame. Toon’s cume is $112 million.

In its third frame, “Claus” grossed an estimated $15.1 million from 3,603 runs for a cume of $53 million.

Coming in No. 9 for the five days was Universal’s holdover “American Gangster,” which grossed an estimated $12.7 million from 2,799 theaters for a cume of $115.8 million.

The No. 10 spot saw a close race between Miramax’s “No Country for Old Men” and Fox’s family holdover “Mr. Magorium’s Wonder Emporium.”

“No Country,” from the Coen brothers, appeared to edge out “Magorium,” grossing an estimated $11 million from 860 theaters as it went wide over the five-day holiday frame for a cume of $16.6 million.

For the five days, “Magorium” grossed an estimated $10.9 million from 3,168 locations in its second frame for a cume of $22.3 million...


Read the entire article here...

Joshua Rich of EW:

Disney's Amy Adams-Patrick Dempsey romance grossed $50 mil over the long weekend, with ''This Christmas'' a surprisingly strong No. 2...

I still can't believe that such a high-profile film like The Mist came in at #9--Sure, the competition was fierce out there--But still... With names like Frank Darabont and Stephen King attached--I expected it to be in the top 3 at least. Just proves that you never really know how a very crowded frame will play out.

Kudos to This Christmas for taking #2!!

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