Box Office Update: Ride Along Puts Zac In An "Awkward" Spot

The bromantic comedy That Awkward Moment starring Zac Efron, Michael B. Jordan, and Miles Teller was no match for the Ice Cube/Kevin Hart comedy Ride Along which stayed at #1 this Super Bowl XLVIII weekend. A special Sing Along edition of Disney's latest animated film Frozen made some sweet music at the cineplex....

Meanwhile Kate Winslet and Josh Brolin failed to woo audiences in Jason Reitman's film adaptation of author Joyce Maynard's book entitled Labor Day as it tanked

Pamela McClintock of THR:

Holdovers dominated Super Bowl weekend at the box office as Ride Along and a sing-along version of Frozen beat new entries That Awkward Moment and Labor Day.

Ride Along took in $12.3 million to top the chart three weekends in a row, cementing Kevin Hart's rising star status. The Universal buddy cop comedy, also starring Ice Cube, has grossed a total of $93 million.

Disney's Frozen sing-along, playing in more than 2,000 theaters, sparked a renewed wave of interest in the film, which was up slightly from last weekend, grossing $9.3 million from a total of 2,754 locations, including $2.2 million from the sing-along shows.

Frozen ended the weekend a massive worldwide haul of $864.4 million -- on par with The Hunger Games: Catching Fire -- including a domestic total of $360 million and international cume of $504.4 million.

The animated family film edged out new comedy That Awkward Moment, starring Zac Efron, Miles Teller and Michael B. Jordan. The movie took in $9 million, versus the $10 million to $12 million that was expected, and marking one of the lowest Super Bowl openings in years.

Still, Awkward Moment, marking the first release from Focus Features under Peter Schlessel's rule, turned in an OK performance, considering it is an $8 million indie film. As expected, the comedy skewed female (64 percent), while 61 percent of ticket buyers were under the age of 25.

Schlessel acquired rights to Awkward Moment for roughly $1.5 million when he was running FilmDistrict and brought the title with him to Focus. The film, launching in 2,809 theaters and earning a B CinemaScore, revolves around three friends facing that awkward turning point in their respective relationships.

Jason Reitman's Labor Day also underperformed, opening to $5.3 million and coming in No. 7. It earned a B CinemaScore.

From Paramount and Indian Paintbrush, Labor Day cost $18 million to make and stars Kate Winslet, Josh Brolin, Gattlin Griffith and Tobey Maguire. It's the first time that one of Reitman's movies has opened nationwide; the rest have all opened in limited runs before slowly expanding. Labor Day, about a woman and her son who bring a stranger home over the holiday, was originally supposed to debut in theaters late last year, but its release was pushed back.

Elsewhere, Peter Berg's Lone Survivor jumped the $100 million mark domestically, earning $7.2 million for a total $104.9 million. The Universal release placed No. 4.

Sony's American Hustle continues to outpace other Oscar frontrunners (aside from Gravity) and has become David O. Russell's most successful film at the domestic box office sometime, surpassing the $132.1 million earned last year by Silver Linings Playbook. The film ended the weekend with a domestic total of $133.6 million.

Thanks to a well-balanced menu of films overall, revenue was still up slightly from last year's Super Bowl weekend.

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