Following last week's launch of The Dark Knight's viral campaign with the "I Believe in Harvey Dent" website, a second piece of guerilla marketing is now online and it includes a really cool picture of Heath Ledger as The Joker.
You can see the newly revealed image below, and visit "I Believe in Harvey Dent, Too" for the full effect. The site shows the previously revealed Harvey Dent poster with a few customizations by The Joker, and then it dissolves to his face.
While I'm used to the more classic look for the Joker, to be sure, director Christopher Nolan altered the look of the Scarecrow in Batman Begins, with great success. I am willing, therefore, to get behind this intriguing take for a time-honored villain.
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