When critics trash your movie, how do you respond? Do you admit defeat? Do you come back stronger than ever? Do you agree to make another movie – or maybe more – based on the same product?
If you’re on board with the critically dismissed box office bomb Atlas Shrugged: Part 1, then you must be financier and producer John Aglialoro, and you fit that last bill. In an official statement, Aglialoro addresses the critical thrashing of the film, as well as his plans for future installments.
Yes, you read that right. Not installment, but installments. The Hollywood Reporter relays that Aglialoro plans to make two more features based on Ayn Rand’s Atlas Shrugged. He also discusses how the masses could have enjoyed it while critics hated it so much.
I won’t even touch that last one. Rather, I’ll just relay what Aglialoro said and let the laughs come naturally.
About the critics:
"It was a nihilistic craze. Not in the history of Hollywood has 16 reviewers said the same low things about a movie. They're lemmings. What's their fear of Ayn Rand? They hate this woman. They hate individualism. I'm going to get a picture of Ebert and Travers and the rest of them so I can wake up in the morning and they'll be right there. They're revitalizing me with their outrageousness."
On marketing (or the lack thereof):
"You really need to spend millions to get the message on TV screens. If I want Part 2 to open on 1,500 screens, I need to decide if I want to spend $10 million on TV commercials."
On plans for the future:
"The critics killed it so badly that agents may tell their clients they shouldn't be associated with this thing. I've got to give it to the critics. They won this battle, but they will not win the war. The message has been told in Part 1, and it will be told in Parts 2 and 3."
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