John C. Reilly has signed on to star in Miguel Arteta's ensemble comedy "Cedar Rapids, says The Hollywood Reporter.
The film centers on a wholesome and naive small-town Wisconsin man (Ed Helms) who, when his role model dies, must represent his company at a regional insurance conference in Cedar Rapids, Iowa, where his mind is blown by the big-town experience.
Reilly's character also is attending the conference and is a family man who sees the event as a vacation and time to let loose.
Miguel Arteta is directing the pic off of a Phil Johnson screenplay.
No production date has been set.
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