Just yesterday, one of the biggest U.S. film exhibitors – Cinemark Holdings – made a statement about Premium VOD. Here’s a little bit of what Alan Stock, CEO of Cinemark, had to say, as relayed by The Hollywood Reporter:
"Although it is not the intention of the studios to negatively impact the theatrical performance of their movies, we view a shortening of the current theatrical window as a change to our business relationship. Our position is that such a change requires us to reevaluate the terms and conditions under which we promote, market and exhibit these films."
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