Originally Universal Pictures’ "Snow White and the Huntsman" hedlined by Kristen Stewart, Chris Hemsworth, Sam Claflin, and Charlize Theron was set for December 2012. Meanwhile Relativity Media's rival pic Brothers Grimm: Snow White, starring Lily Collins, Armie Hammer, and Julia Roberts, was set for June 29th 2012.
Then Universal pushed up "Huntsman" to a June 1st 2012 recently forcing Relativity to fight back according to EW
The studio moved up its release to March 16th 2012--giving them the release date edge.
With neither studio backing down and the question remains Will the rush beat the other guy to the cineplex affect the quality of either film? Which one will audiences embrace more?
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