The Superhero film has made just $118.7 million worldwide. It cost $200 to make, not counting advertising costs.
The suits still see potential for the franchise, even though they are "somewhat disappointed" with the way things have gone thus far.
Over the weekend, the pic fell a sharp 66% at the domestic box office, grossing $18.4 million for a cume of $89.3 million.
Studio president of domestic distribution Dan Fellman said the movie is settling in, pointing out that films in the genre see a significant drop-off in their second weekends. The article adds that rival studios are saying the marketing for the movie was one of the most expensive on record.
The film hasn't opened in many foreign markets yet meaning that it will be able to recoup some of its costs back.
This is interesting I remember back in '06 the studio waited months for Superman Returns to cross $200 million in the US before deciding to move forward with a sequel only to abandon the idea for years---in favor of 2012's reboot Man of Steel My how times have changed.
The studio would not be this situaton of having to get back so much green here if it didn't insist that GL be in 3-D Hah!
For the record I'm looking forward to seeing what they do with GL in the next one
No comments:
Post a Comment