Expect Tons of Product Placements in “Bond 23”

A new record has been set for product placement fees in a motion picture. The Daily Record relays that advertisers are set to pay £30 million for their products to be featured in Bond 23. The previous record was set by the Steven Spielberg sci-fi flick Minority Report, the product placement fee of which was £15 million – half of what Bond 23 will have – thanks to spots from American Express, Bulgari, and Lexus.

Famous Bond Watch From Quantum of Solace

Considering that the film will hit theaters near the end of next year, such hefty fees at a stage this early are a bit excessive. Then again, various brands of cars and vodka took center stage for the Bond flick Die Another Day.