"The Devil Wears Prada" writer Aline Brosh McKenna sold the pitch to Disney back in 2010 which re-imagines the story as it follows a "prince set for a politically arranged marriage, until the evil plan is threatened when the prince meets Cinderella". Chris Weitz penned the final script.
Downton Abbey's Lily James was cast as Cinderella after a lengthy search Emma Watson was linked to the role for less than a week in March While Saoirse Ronan ("Atonement"), Alicia Vikander ("Anna Karenina") Imogen Poots and Gabriella Wilde ("The Three Musketeers") tested for the lead last year. Bella Heathcote ("Dark Shadows"), Margot Robbie ("Pan Am").
Madden was the Prince front-runner for quite some time now.
Cate Blanchett was in talks to play the evil stepmother.
Mark Romanek ("Never Let Me Go") vacated the director's chair last year when he and the studio reportedly over "differing views on how to tell the story." Romanek’s version was a darker vision than the studio wanted. The same thing happened with 2010's "The Wolfman," and Romanek ended up looking like the smart one for exiting what ended up being a critical and commercial failure.
Kenneth Branagh is now calling action on the film.
Simon Kinberg will produce.
Production hopes to begin this fall for a potential 2014 release.
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