Wednesday, February 01, 2012

Mel Gibson's New Film Goes Right To VOD Then Disc

Adrian Grunberg's action comedy "Get the Gringo" aka How I Spent My Summer Vacation starring Mel Gibson will not be released theatrically in the United States reports Reuters.

Instead the the R-rated film will be released on Blu-ray, DVD, VOD and digital download platforms.

DIRECTV® will aggresively promote a $10.99 HD on-demand premiere on May 1st. Once its exclusive window is done, then the film will hit disc and streaming.

Gibson plays a career criminal who ends up in a tough Mexican prison when a young boy (Kevin Hernandez) teaches him how to survive in this hostile environment.

Theatrical plays are planned for the film in various international territories.

To promote the release, an official trailer has hit:

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