Friday, December 18, 2009

Bigger Toys

IMAX Corporation and Disney announed today that Toy Story 3 , will be released to IMAX 3-D theaters and in standard theaters on June 18, 2010.



The pic will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology.

Commenting on the announcement Bob Chapek Distribution President, The Walt Disney Studios, said, "We're very excited to once again unite Disney Digital 3-D with The IMAX Experience, and to do it for the long-awaited release of Toy Story 3 is a real treat. A film like this is designed to take audiences on an exciting thrill-ride adventure, making it a perfect match for both 3-D and IMAX."

"We have always envisioned the Toy Story franchise as an ideal fit for The IMAX Experience and we're very happy to finally turn that vision into a reality," said IMAX CEO Richard L. Gelfond. "This film also fits nicely into our 2010 lineup, ensuring that families will be able to start the summer holidays with a fun Disney release in IMAX."

"Pixar's beloved films have changed the way people go to the movies. IMAX is proud to be working with both Pixar and Disney, who like IMAX, strive to transport moviegoers to incredible places that people only dream about visiting," added Greg Foster, Chairman and President of IMAX Filmed Entertainment.

"In IMAX 3-D and through the power of Randy Newman's incomparable music, audiences will be able to see and hear Woody, Buzz, and the rest of the larger than life characters of Toy Story in a whole new way."

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