Johns says creating a connected multimedia universe is limiting and restrictive in terms of storytelling:
"We want to give freedom to creators, so that they can take their passion and [and make] the best show, the best film, the best game without having to tie it into other things.... Yes, it's got to be adapted and expanded, whether it goes from TV to comics or comics to film, but the DNA of it is always true."
The producers of "Marvel's Agents of S.H.I.E.L.D" have admitted having to link the program to the Marvel Cinematic Univers limits the TV show in some ways, especially in the first season. On the other hand, being a smaller piece in a larger canvas "gives it much more weight" according to executive producer Jed Whedon.
The first season of "S.H.I.E.L.D." suffered some critical backlash and quickly dropped in the ratings, though creatively it hit its stride in its back half when it tied into the larger film universe.
On the flip side The CW's "Arrow" is coming off a great second season, and new DC-based shows "Gotham," "Constantine" and "The Flash" are considered the hottest new shows of the Fall.
Marvel could gain some ground though with the debut of "Agent Carter" and "Daredevil" next year.
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