Scott Glassgold and Raymond Brothers are developing a film based around the Macy's Thanksgiving Day Parade says The Hollywood Reporter.
The producers are currently meeting with writers to develop the concept
According to Glassgold they are "aiming to make a four-quadrant, family-friendly film somewhere in that Night At The Museum, Elf sweet spot."
They've already been meeting with writers and are exploring various story concepts, including one where the floats come to life...
Joel Venti has come up with some illustrations for the department store suits which they approved of.
Movies based on corporate events? With this dopey idea in the works surely Hollywood should just approve every pitch Including mine for Washer And Dryer An Unconventional Love Story...