A recent study found that the Motion Picture Association of America rating board is surprisingly very accepting of depictions of violence....but very quick to give films with depictions of sex and nudity a harsher rating.
Producer Dana Brunetti says that the film needs to get an R as far as distributors Universal Pictures and Focus Features are concerned.
Chatting with Collider, Brunetti added there's also another option :
"It’ll be R, obviously it has to be R. This is just my opinion and this doesn’t mean this is going to happen, but I always thought it would be really cool if we released the R version and then we had an NC-17 version that we released a few weeks later. So everybody could go and enjoy the R version, and then if they really wanted to see it again and get a little bit more gritty with it then have that NC-17 version out there as well. It'd be great for the studio too because they'd get a double dip on the box office… What we’re kind of hearing from the fans is they want it dirty, they want it as close as possible [to the book]. We want to keep it elevated but also give the fans what they want."
The sexually-explicit story follows 27-year-old billionaire Christian Grey (British actor Jamie Dornan--who was welcomed by the author) and 22-year-old virgin college student Anastasia Steele (Dakota Johnson TV's Ben and Kate and The Social Network"), who develop a relationship steeped in bondage, S&M, domination and submission.
Dornan won the male lead after the sudden exit of Sons of Anarchy and Pacific Rim star Charlie Hunnam--who seemingly backed out for a number of reasons--causing this production delay
Dornan and Tony Award-nominated actor Billy Magnussen were screen tested at the same time.
The likes of Scott Eastwood ("Texas Chainsaw 3D," "Fury") Alexander Skarsgård Montreal-born François Arnaud Theo James Luke Bracey and Christian Cooke had also been attached to take over the coveted role after Hunam's exit.
The news of the initial lead casting led to a strong fan backlash, Several actors were sought for the film and passed. Ryan Gosling was one such Christian Grey option. Shailene Woodley, Felicity Jones, Alicia Vikander, Imogen Poots and Elizabeth Olsen were all under consideration for Anastasia. All passed due to lack of interest, scheduling conflicts and/or other reasons.
Ian Somerhalder, Matt Bomer, Newcomer Erik Odom and Henry Cavill have also been linked to play Christian. Arrow star Stephen Amell had a meeting about the role.
You'll recall that director Gus Van Sant (Good Will Hunting) and actor Alex Pettyfer (Magic Mike) shot test scene recounting when the ingenue Anastasia Steele loses her virginity to Grey in Van Sant's bid for the gig.
"True Blood" co-star Luke Grimes will play Elliot, Christian's adopted brother. Elliot is described as a tall, muscular 30-something with curly blond hair and blue eyes. He ends up in a romance with Anastasia's best friend (part has yet to be cast). Jennifer Ehle will play Carla the mother of female lead Anastasia. Victor Rasuk plays aspiring photographer Jose a classmate and friend of Anastasia Steele who wants to be more. He ultimately becomes a rival for her affections with businessman Christian Grey
Sam Taylor-Johnson, best known for directing the 2009 film Nowhere Boy and being married to actor Aaron Taylor-Johnson directs the film after a lengthy search.
The novel is the first in a planned trilogy. James has sold 31 million e-book and print copies in English-language markets worldwide, in the U.S. alone she has sold over 20 million copies in e-book and print.
Kelly Marcel wrote the initial adapted screenplay. She previously worked on "Terra Nova" and penned the upcoming "Saving Mr. Banks". Oscar-nominated screenwriter Patrick Marber was tasked with the job of give performing a script rewrite and adding some extra character bits. The Wolverine writer Mark Bomback will do a quick polish of the script
"Moneyball" and "The Social Network" producers Mike De Luca and Brunetti won a bidding war to produce the film version of "Shades
Originally due out on August 1st 2014 release, it will now open on February 13th 2015, just in time for both the Valentine’s Day weekend and the President’s Day holiday.
Cameras were scheduled to roll on the film adaptation at North Shore Studios in Vancouver on November 5th--Instead things will get going on December 2 2013.
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