Pamela McClintock of THR:
In Relativity Media’s biggest win to date, the 3D action-epic Immortals topped the domestic box office with a $32 million opening, while grossing another $36 million overseas for an estimated worldwide bow of $68 million.
Elsewhere, Adam Sandler's family comedy Jack and Jill launched to $26 million, while DreamWorks Animation and Paramount's holdover Puss in Boots folllowed closely with $25.5 million. Box office observers say the final lineup between the two won't be determined until Monday morning.
Jack and Jill, headlining Sandler both in the role of a brother and his twin sister, saw lower opening numbers than usual for the actor, but Sony expects the movie to have strong legs through Thanksgiving. Also starring Al Pacino and Katie Holmes, Jack and Jill came in slightly behind the $27.5 million earned by Sandler's most recent PG film, Bedtime Stories. Most of Sandler’s films are rated PG-13, and open north of $30 million.
Jack and Jill opened to a notable $2.5 million in Mexico--the largest opening ever for a Sandler pic.
DreamWorks Animation and Paramount's Puss in Boots remained a worthy opponent in its third weekend, dropping only 23 percent and finishing the frame with a domestic cume of $108.8 million. It was the second Paramount title of the weekend to jump the $100 million mark, with Paranormal Activity 3 being the other (that's pics domestic cume through Sunday is $100.8 million).
Clint Eastwood's J. Edgar biopic, starring Leonardo DiCaprio, got off to a solid start on the strength of older adults, grossing $11.5 million.
Heading into the weekend, tracking had suggested a $25 million to $26 million opening weekend for Immortals, but the film overperformed on the strength of fanboys and is the third highest R-rated opening of the year after Hangover Part 2 ($85 million) and Paranormal 3 ($52 million). It’s also the top opening for Relativity since jumping into the distribution game.
Males made up 60 percent of Immortals’ audience, while 75 percent was under the age of 35. Hispanics made up the largest segment of the audience at 35 percent, followed by Caucasians at 30 percent. The film drew a healthy 66 percent of its grosses from 3D screens.
Immortals is a critical moment for Ryan Kavanaugh's Relativity, which fully financed and produced the tentpole. The movie cost $75 million to make after tax rebates and is a fantasy adventure along the lines of box office hit 300, which opened north of $70 million. Relativity cites the overall soft marketplace for the difference.
Immortals scored high marks in test screenings, starring Henry Cavill, Mickey Rourke, Stephen Dorff, Isabel Lucas, Kellan Lutz, Freida Pinto and Luke Evans. The pic opened day and date in 35 territories, including China (through Relativity's co-venture with Skyland), Germany, Italy, the U.K., South Korea, Japan and South Korea.
All three new films received a B CinemaScore.
For the weekend top 10 results Nov. 11-Nov. 13:
1. Immortals (1), Relativity Media/3,112, $32 million
2. Jack and Jill (1), Sony/3,438, $26 million
3. Puss in Boots (3), Paramount/DreamWorks Animation/3,903, $25.5 million, $108.8 million
4. Tower Heist (2), Universal/3,370, $13.2 million, $43.9 million
5. J Edgar (1), Warner Bros./1,1910, $11.5 million
6. A Very Harold & Kumar 3D Christmas (2), Warner Bros./New Line/1,910, $5.9 million, $23.2 million
7. In Time (3), Fox/New Regency/2,591, $4.2 million, $30.7 million
8. Paranormal Activity 3 (4), Paramount/,2,776, $3.6 million, $100.8 million
9. Footloose (5), Paramount/2,215, $2.7 milion, $48.9 million
10. Real Steel (6), Disney/DreamWorks/1,758, $2 million, $81.7 million
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